This book probes into the workings of business strategies in former socialist countries in East Asia, Central and Eastern Europe and the newly independent states of the former Soviet Union, which are collectively called `transition economies'. It provides a rich and in-depth understanding of fundamental, strategic issues confronted by domestic and foreign firms competing in these newly developed markets.

Retrospect and the Road Ahead

Retrospect and the road ahead

Competition for the future is competition to create and dominate emerging opportunities—to stake out competitive space.

Gary Hamel and C. K. Prahalad (1994, p. 22)

From Shanghai to St. Petersberg, from Saigon to Szczecin, competition has dramatically intensified in virtually all transition economies. It was not long ago that competition was all but absent. Markets were closed, strategies nonexistent, and economies stagnant. In contrast, change is now the striking feature during the transition, thus calling for firms to employ diverse competitive strategies to navigate the turbulent and uncertain waters of these emerging markets. The preceding chapters have painted a broad picture of these strategies and explored the five fundamental questions in strategy. In this final chapter, we will ...

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