• Summary
  • Contents
  • Subject index

This book probes into the workings of business strategies in former socialist countries in East Asia, Central and Eastern Europe and the newly independent states of the former Soviet Union, which are collectively called `transition economies'. It provides a rich and in-depth understanding of fundamental, strategic issues confronted by domestic and foreign firms competing in these newly developed markets.

Strategies of Foreign Companies
Strategies of foreign companies

Developing organizational capabilities has always been vital to companies' success, indeed to their very survival…. In the future, a company's ability to develop a transnational organizational capability will be the key factor that separates the winners from the mere survivors in the international competitive environment.

Christopher Bartlett and Sumantra Ghoshal (1989, p. 212)

One of the most important and fascinating developments in international business in the past two decades is the opening of transition economies, which has enabled foreign companies to enter and compete in these new markets. This chapter starts with an overview of different types of international strategies, followed by a discussion of the four major strategies used in the context of competing in transition economies, namely, (a) ...

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