• Summary
  • Contents
  • Subject index

This book probes into the workings of business strategies in former socialist countries in East Asia, Central and Eastern Europe and the newly independent states of the former Soviet Union, which are collectively called `transition economies'. It provides a rich and in-depth understanding of fundamental, strategic issues confronted by domestic and foreign firms competing in these newly developed markets.

Business Strategies: An Overview
Business strategies: An overview

Know yourself, know your opponents; encounter a hundred battles, win a hundred victories.

Sun Tzu (approximately 500 B.C.)

Strategy is about competing and winning. This book investigates business strategies employed by domestic and foreign firms in formerly socialist countries that are currently undergoing transitions, namely, those in East Asia (i.e., China, Mongolia, and Vietnam), Central and Eastern Europe (e.g., the Czech Republic, Hungary, and Poland), and the newly independent states of the former Soviet Union (e.g., Latvia, Russia, and Ukraine). Strategy and competition were hardly relevant in these countries during the heyday of socialism, since the state used to make important decisions and issue orders and quotas for managers to fulfill. Business strategies are becoming increasingly important during the transition, ...

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