Summary
Contents
Subject index
Business Planning and Market Strategy offers students, entrepreneurs, and executives penetrating insights into developing business plans and market strategies that bolster the odds of succeeding in today's highly competitive marketplace. Rather than reduce the planning process to mechanistic, step-by-step instructions, which promote “thinking inside the box”, author E.K. Valentin provides practical planning guidelines that encourage creative strategic problem solving. Drawing on both his business experience and the business literature, he explains not only what entrepreneurs and executives should look at when pondering plans and strategies, but also what they should look for. The book's unique applied perspective, sets Business Planning '; Market Strategy apart from conventional “how” planning guides.
Strategic Business Planning from Top to Bottom
Strategic Business Planning from Top to Bottom
The best plan is only a plan, that is, good intentions, unless it degenerates into work.
Market strategy is visionary. But vision alone gets nothing done. Getting things done requires action.
Moving from vision toward action—from imagining toward implementing—is the central topic of this chapter. The process begins with ensuring that the market strategy and the business model align. Next, it requires answering the following questions:
- What goals and objectives are to be reached?
- How and when are they to be reached?
- What will be needed to reach them?
These questions cannot be answered all at once or in a rigid sequence. Moreover, initial answers often are intuitive and sketchy. They should become increasingly specific, ...
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