- Subject index
Business Planning and Market Strategy offers students, entrepreneurs, and executives penetrating insights into developing business plans and market strategies that bolster the odds of succeeding in today's highly competitive marketplace. Rather than reduce the planning process to mechanistic, step-by-step instructions, which promote “thinking inside the box”, author E.K. Valentin provides practical planning guidelines that encourage creative strategic problem solving. Drawing on both his business experience and the business literature, he explains not only what entrepreneurs and executives should look at when pondering plans and strategies, but also what they should look for. The book's unique applied perspective, sets Business Planning '; Market Strategy apart from conventional “how” planning guides.
Chapter 1: Business Planning and Market Strategy in a Nutshell
Business Planning and Market Strategy in a Nutshell
Business is a good game—lots of competition and a minimum of rules. You keep score with money.
[P]lanning is necessary precisely because we cannot forecast.
Most firms plan, but few firms have yet mastered strategic market planning.
Firms come in many shapes and sizes. Some are global titans, while others are minuscule startups that have yet to make a sale. And while some companies concentrate on a single line of goods or services, others diversify. Utah Woolen Mills, for example, is a humble single-outlet retailer, mostly of fine clothing for men and women. Yamaha, in contrast, is a giant conglomerate whose various business units make ...