• Summary
  • Contents
  • Subject index

Business Planning and Market Strategy offers students, entrepreneurs, and executives penetrating insights into developing business plans and market strategies that bolster the odds of succeeding in today's highly competitive marketplace. Rather than reduce the planning process to mechanistic, step-by-step instructions, which promote “thinking inside the box”, author E.K. Valentin provides practical planning guidelines that encourage creative strategic problem solving. Drawing on both his business experience and the business literature, he explains not only what entrepreneurs and executives should look at when pondering plans and strategies, but also what they should look for. The book's unique applied perspective, sets Business Planning '; Market Strategy apart from conventional “how” planning guides.

The Big Picture
The big picture

The six chapters that comprise Part I provide an overview of business plans, planning, and market strategy. If you are eager to write a business plan, you can get started right after reading them.

Operational Effectiveness and Competitive Advantage24

Porter asserted that strategy is about being different, making astute tradeoffs, and choosing profitable paths not available to actual or potential rivals. Operational effectiveness, in contrast, is about doing what rivals do, only better. He thought of firms that create maximal value for costs incurred as operating on the productivity frontier. Firms on the productivity frontier excel on operational effectiveness by employing the best practices available. Moreover, until applicable practices and technologies advance, they can create greater value only by incurring higher ...

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