• Summary
  • Contents
  • Subject index

Business Planning and Market Strategy offers students, entrepreneurs, and executives penetrating insights into developing business plans and market strategies that bolster the odds of succeeding in today's highly competitive marketplace. Rather than reduce the planning process to mechanistic, step-by-step instructions, which promote “thinking inside the box”, author E.K. Valentin provides practical planning guidelines that encourage creative strategic problem solving. Drawing on both his business experience and the business literature, he explains not only what entrepreneurs and executives should look at when pondering plans and strategies, but also what they should look for. The book's unique applied perspective, sets Business Planning '; Market Strategy apart from conventional “how” planning guides.

Raising Capital and Choosing a Business’ Legal Structure
Raising capital and choosing a business’ legal structure

Borrow money if you have to from your parents; start a business.

Mitt Romney

When asking for something, make it easy to give it to you.

E. K. Valentin

Alan Hall, like many a consummate entrepreneur, struck out a few times before striking it rich. First, it was diamond-tipped dental drills; next came Netline printer-sharing software.1

What these ventures have in common is this: Mr. Hall believed in them, and both were undone by distribution woes. In a last-gasp attempt to save Netline, he hired and trained 25 computer-savvy college students to demonstrate Netline's printer-sharing software in computer stores, which abounded at the time. In-store software demonstrations aimed at customers were common, but Hall ...

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