• Summary
  • Contents
  • Subject index

Business Planning and Market Strategy offers students, entrepreneurs, and executives penetrating insights into developing business plans and market strategies that bolster the odds of succeeding in today's highly competitive marketplace. Rather than reduce the planning process to mechanistic, step-by-step instructions, which promote “thinking inside the box”, author E.K. Valentin provides practical planning guidelines that encourage creative strategic problem solving. Drawing on both his business experience and the business literature, he explains not only what entrepreneurs and executives should look at when pondering plans and strategies, but also what they should look for. The book's unique applied perspective, sets Business Planning '; Market Strategy apart from conventional “how” planning guides.

Writing Up and Following Up
Writing up and following up

The last three chapters address writing a business plan, raising capital, choosing a legal organizational structure, and monitoring performance. The appendix that follows provides an illustrative business plan and asks several important questions about the plan. Answering them will help you asses other business plans, including the ones you may write.

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