• Summary
  • Contents
  • Subject index

Business Planning and Market Strategy offers students, entrepreneurs, and executives penetrating insights into developing business plans and market strategies that bolster the odds of succeeding in today's highly competitive marketplace. Rather than reduce the planning process to mechanistic, step-by-step instructions, which promote “thinking inside the box”, author E.K. Valentin provides practical planning guidelines that encourage creative strategic problem solving. Drawing on both his business experience and the business literature, he explains not only what entrepreneurs and executives should look at when pondering plans and strategies, but also what they should look for. The book's unique applied perspective, sets Business Planning '; Market Strategy apart from conventional “how” planning guides.

Projecting Financial Results and Needs
Projecting financial results and needs

If you can't measure it, you can't manage it.

Robert S. Kaplan
David P. Norton

Not everything that can be counted counts, and not everything that counts can be counted.

Albert Einstein

No business plan is complete until its financial implications have been assessed and encapsulated in pro forma financial statements, or pro formas for short. The complete set of pro formas needed for planning purpose consist of income statements, balance sheets, and funds flow statements that, jointly, portray anticipated financial performance and funding needs over the next five years or so.

Constructing pro formas requires cost and sales projections. Means of estimating costs and sales were noted in Chapters 4 and 8, respectively. This chapter proceeds with a note on ...

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