Summary
Contents
Subject index
Business Planning and Market Strategy offers students, entrepreneurs, and executives penetrating insights into developing business plans and market strategies that bolster the odds of succeeding in today's highly competitive marketplace. Rather than reduce the planning process to mechanistic, step-by-step instructions, which promote “thinking inside the box”, author E.K. Valentin provides practical planning guidelines that encourage creative strategic problem solving. Drawing on both his business experience and the business literature, he explains not only what entrepreneurs and executives should look at when pondering plans and strategies, but also what they should look for. The book's unique applied perspective, sets Business Planning '; Market Strategy apart from conventional “how” planning guides.
Reporting Situation Analyses
Reporting Situation Analyses
In the country of the blind, the one-eyed man is king.
Conducting situation analyses and reporting results are distinct tasks. Performing the first task well requires understanding and applying the kinds of concepts and conceptual frameworks introduced in Chapters 2 and 8. Performing the reporting task well requires organizing and writing skills.
This chapter begins with a few reporting guidelines. However, its centerpieces are two illustrative situation analysis reports that focus on Netflix's video on demand (VOD) business. Study both reports carefully. The first version adheres to the popular SWOT format, which usually suffices, but sometimes is a cumbersome impediment to lucid reporting. The second version illustrates not only that SWOT formatting is unnecessary, but also that departures may improve flow, ...
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