• Summary
  • Contents
  • Subject index

Business Planning and Market Strategy offers students, entrepreneurs, and executives penetrating insights into developing business plans and market strategies that bolster the odds of succeeding in today's highly competitive marketplace. Rather than reduce the planning process to mechanistic, step-by-step instructions, which promote “thinking inside the box”, author E.K. Valentin provides practical planning guidelines that encourage creative strategic problem solving. Drawing on both his business experience and the business literature, he explains not only what entrepreneurs and executives should look at when pondering plans and strategies, but also what they should look for. The book's unique applied perspective, sets Business Planning '; Market Strategy apart from conventional “how” planning guides.

Situation Analysis Concepts and Frameworks
Situation analysis concepts and frameworks

This is the law of nemesis: nothing good lasts indefinitely, because others will want to share it.

David S. Landis

You can observe a lot by watching.

Yogi Berra

In 1983, IBM dominated the PC industry, while Michael Dell upgraded PCs for pocket change in his freshman dormitory at the University of Texas. Dell's enterprise grew exponentially and evolved rapidly from fortifying IBM hardware to making and marketing advanced PCs in a better way. The advanced PCs sported the Dell brand; the better way became known as Dell Direct, an ingenious business model that combines direct sales with mass customization and tight inventory control. Thanks to Michael Dell's innovative ideas and talents for implementing them, Dell Inc. became a ...

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