• Summary
  • Contents
  • Subject index

Business Planning and Market Strategy offers students, entrepreneurs, and executives penetrating insights into developing business plans and market strategies that bolster the odds of succeeding in today's highly competitive marketplace. Rather than reduce the planning process to mechanistic, step-by-step instructions, which promote “thinking inside the box”, author E.K. Valentin provides practical planning guidelines that encourage creative strategic problem solving. Drawing on both his business experience and the business literature, he explains not only what entrepreneurs and executives should look at when pondering plans and strategies, but also what they should look for. The book's unique applied perspective, sets Business Planning '; Market Strategy apart from conventional “how” planning guides.

Advanced Perspectives and Details
Advanced perspectives and details

The preceding chapters provided the overview of plans and planning needed to get the planning process started. The next five chapters introduce a few new topics, but mostly they expand on concepts and frameworks introduced in Part I. The additional insights they impart promote more astute strategic thinking and convey what to look for, not merely what to look at.

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