• Summary
  • Contents
  • Subject index

Business Planning and Market Strategy offers students, entrepreneurs, and executives penetrating insights into developing business plans and market strategies that bolster the odds of succeeding in today's highly competitive marketplace. Rather than reduce the planning process to mechanistic, step-by-step instructions, which promote “thinking inside the box”, author E.K. Valentin provides practical planning guidelines that encourage creative strategic problem solving. Drawing on both his business experience and the business literature, he explains not only what entrepreneurs and executives should look at when pondering plans and strategies, but also what they should look for. The book's unique applied perspective, sets Business Planning '; Market Strategy apart from conventional “how” planning guides.

Managing the Planning Process
Managing the planning process

When you come to a fork in the road, take it!

Yogi Berra

No amount of sophistication is going to allay the fact that all your knowledge is about the past and all your decisions are about the future.

Ian E. Wilson

Far better an approximate answer to the right question, which is often vague, than an exact answer to the wrong question, which can always be made precise.

John Tukey

Constant turmoil besets the environment in which businesses operate. Energy, population, and environmental crises loom; natural disasters strike frequently and often without warning; political, social, and economic forces clash endlessly; demographic shifts are underway; new technologies emerge at an ever-accelerating pace; and pesky startups challenge market leaders persistently. Hence, environmental change, whether ...

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