Broadcast News Producing is one of the first comprehensive texts in its field. While until now most broadcast journalism textbooks have been geared toward students who want careers on-camera, Broadcast News Producing goes behind the camera to teach students the hows and whys of putting together compelling news programs for television, radio, and the Internet. This text lays the groundwork for good producing, giving the reader an insider's perspective on newsroom structure and the producer's role. It takes students step-by-step through the producing process, providing a guide to putting together a successful newscast.

Issues in Producing
Issues in producing

In the process of getting out a newscast (or in some cases, more than one newscast) every day, producers face a variety of issues. Some of these we have already touched on, such as the multiple duties of a producer (Chapter 1), the roles of entertainment and technology (Chapter 2), and the relationship of the producer to other key figures in the newsroom (Chapter 8).

This chapter will focus in more detail on other issues that producers must face from time to time. They may not come up every single day, but they include some of the most important and widely discussed topics in today's broadcast news industry.

Quality versus Ratings

You have probably heard the phrase “if it bleeds it leads,” used ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles