Broadcast News Producing is one of the first comprehensive texts in its field. While until now most broadcast journalism textbooks have been geared toward students who want careers on-camera, Broadcast News Producing goes behind the camera to teach students the hows and whys of putting together compelling news programs for television, radio, and the Internet. This text lays the groundwork for good producing, giving the reader an insider's perspective on newsroom structure and the producer's role. It takes students step-by-step through the producing process, providing a guide to putting together a successful newscast.
Chapter 4: Writing
Many producers tend to think of producing and writing as two different things. In their minds, producers produce and reporters write. In actuality, producers often spend the majority of their time either writing or rewriting news material. Producers must know the basic journalistic skills of creating a compelling lead, using good grammar, writing in active voice, and all of the other things that go into the creation of a good broadcast news story.
Before we get that far, it's helpful to rethink the entire writing process. Actually, it's a communication process, because what you're trying to do with a broadcast story depends more on communication than simply on writing words. Think of each story you write as a three-step process: (a) Communicate a simple idea, ...