• Summary
  • Contents
  • Subject index

Bridging Differences: Effective Intergroup Communication is based on the assumption that the processes operating when we communicate with people from other groups are the same processes operating when we communicate with people from our own groups. Author William B. Gudykunst has written this book from the perspective of "communicating with strangers" and addresses how factors related to our group memberships (e.g., inaccurate and unfavorable stereotypes of members of other cultures and ethnic groups) can cause us to misinterpret the messages we receive from members of those groups.   Designed for students taking courses in Intercultural Communication or Intergroup Communication, Bridging Differences is also useful for many courses in Cultural Studies, Anthropology, Sociology, and Management.

Communicating with Strangers
Communicating with strangers

Elie Wiesel, a recipient of the Nobel Peace Prize, believes that hate directed toward members of different cultural and racial groups, as well as toward members of different political and ideological groups, is the major source of problems between people today.1 Hate is being expressed toward, and conflict is occurring between people of different groups everywhere we look. To illustrate, nationality conflicts are taking place in the former Soviet Union, conflict between Neonazis and immigrants in Germany is leading to violence, conflict between Protestants and Catholics in Northern Ireland is still taking place, and conflict between Arabs and Jews in Israel continues, to name only a few of the intergroup conflicts occurring in the world today.2 Recent international polls (i.e., ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles