Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing's role in management; how managers develop product and brands; how they understand their consumers; and how corporate and academic researchers investigate marketplace concerns. Brands, Consumers, Symbols and Research is a comprehensive collection of Sidney J Levy's essays and studies of marketing.
Chapter 41: Effect of Recent Economic Experiences on Consumer Dreams, Goals, and Behavior in the United States
Effect of Recent Economic Experiences on Consumer Dreams, Goals, and Behavior in the United States
Consumer outlook brightens in mid-1983 after a long, low slump … and can be expected to lead to favorable consumer spending in late 1983 and early 1984.
The baby boomers are going home again, returning to traditional patterns of American suburban home ownership and away from condominiums.
Consumers cool to new products—data comparing new-product introductions show trial and repeat purchase to be lower for post-1982 introductions than pre-1982 products.
Reports such as these in the technical, popular, and ...