Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing's role in management; how managers develop product and brands; how they understand their consumers; and how corporate and academic researchers investigate marketplace concerns. Brands, Consumers, Symbols and Research is a comprehensive collection of Sidney J Levy's essays and studies of marketing.

Cigarette Smoking and the Public Interest

Cigarette smoking and the public interest
Harper W.Boyd, Jr.
Sidney J.Levy

What constitutes the responsibility of a business organization to the society of which it is a part? This question is not easily answered. Certainly, large corporations' conceptions of their duties and obligations have been modified to some degree in the transition from “robber baron” days to the present era of wider public stock ownership. Obvious reflections of this modification are increased dependence on buyers’ goodwill and the growth of government regulation. In many cases, the increase of government control has been invited by business refusal to show the kind of leadership that would make federal intervention unnecessary. A striking example is afforded by the current situation regarding cigarettes.

The Dangers of ...

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