Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing's role in management; how managers develop product and brands; how they understand their consumers; and how corporate and academic researchers investigate marketplace concerns. Brands, Consumers, Symbols and Research is a comprehensive collection of Sidney J Levy's essays and studies of marketing.

Social Division and Aesthetic Specialization: The Middle Class and Musical Events

Social division and aesthetic specialization: The middle class and musical events
Sidney J.Levy
John A.Czepiel
Dennis W.Rook

It is easy to notice that the audience for high culture in the United States has grown greatly in recent years. In the 15 years since the establishment of the National Foundation on the Arts and Humanities, hundreds of millions of dollars have been pumped into the arts industry to support its growth. With the encouragement of concerts in the park, numerous local theaters, movies about ballet dancers, television broadcasts of operas, symphonies, dance groups, and plays, it has become possible to say that more Americans are attending opera than the games of the National Football League. It seems that the ...

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