• Summary
  • Contents
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Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing's role in management; how managers develop product and brands; how they understand their consumers; and how corporate and academic researchers investigate marketplace concerns. Brands, Consumers, Symbols and Research is a comprehensive collection of Sidney J Levy's essays and studies of marketing.

Emotional Reactions to the Cutting of Trees
Emotional reactions to the cutting of trees
Sidney J.Levy

The cutting of trees means different things to different people. A spectrum of views will be discussed, to show some major silvicultural orientations and their consequences in people's attitude. Analyzing reactions to the cutting of trees can be done in one way by examining the rhetoric people use in putting forth their view, as well as their formal opinion. Their choice of language, its tone, the kind of words that recur, and the figures of speech used, express their feelings, clothing their ideas with implications and justifications that will make their positions plausible. Whatever the emotional sources of the positions taken, a thought structure arises, with values being stated and reasoning ...

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