Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing's role in management; how managers develop product and brands; how they understand their consumers; and how corporate and academic researchers investigate marketplace concerns. Brands, Consumers, Symbols and Research is a comprehensive collection of Sidney J Levy's essays and studies of marketing.

Psychosocial Reactions to the Abundant Society

Psychosocial reactions to the abundant society
Sidney J.Levy

One of the main reactions to the abundant society is to be concerned with it—to reflect on it and to criticize it. Contemporary writings in many fields—economics, sociology, literary criticism, and the popular media—show a steady absorption with issues posed by abundance. Sometimes the issue is material poverty, highlighted by its stark contrast to the prospering millions. Many critics are affronted by affluence and the spiritual poverty they believe it fosters. Other students turn their attention to the processes of change (Warner, 1962), to analyzing the kind of society they see evolving, the altering institutions, the portents of things to come (dire or marvelous) (Davis, 1967), and how society should seek to direct ...

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