Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing's role in management; how managers develop product and brands; how they understand their consumers; and how corporate and academic researchers investigate marketplace concerns. Brands, Consumers, Symbols and Research is a comprehensive collection of Sidney J Levy's essays and studies of marketing.

Phases in Changing Interpersonal Relations

Phases in changing interpersonal relations
Sidney J.Levy

This paper grew out of a general interest in the nature and conditions of interpersonal relations. In an early study I examined the friendship patterns of a group of children, seeking to observe the ways they relate to one another and some of the psychological facets of their associations (Levy, 1956). Why two people become and remain friends can be explained in many ways and at various levels, all to some degree unsatisfactory. There is always a point beyond which relationships are attributed to mystery, to something fundamentally inexplicable. Certainly, human relations are subtle and complex. Much of the energy that sustains them is derived from unself-conscious sources. This early study noted some of the ...

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