Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing's role in management; how managers develop product and brands; how they understand their consumers; and how corporate and academic researchers investigate marketplace concerns. Brands, Consumers, Symbols and Research is a comprehensive collection of Sidney J Levy's essays and studies of marketing.

The Public Image of Government Agencies

The public image of government agencies
Sidney J.Levy

Many federal executives are concerned with the public relations of their agencies. They want to do a good job and to have this recognized by the public; but often they find themselves in the position of feeling damned if they do and damned if they don't. Where this is the case it seems as though some sturdy public viewpoints are at work, leading to the thought that it might be useful to study elements in the public image of government agencies, to analyze what complex of goals and feelings characterizes the American attitude.

This paper discusses a small tentative exploration of this problem. The assumption is that beyond the stances of political divisions or ...

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