• Summary
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  • Subject index

Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing's role in management; how managers develop product and brands; how they understand their consumers; and how corporate and academic researchers investigate marketplace concerns. Brands, Consumers, Symbols and Research is a comprehensive collection of Sidney J Levy's essays and studies of marketing.

The Exemplary Research
The exemplary research
Sidney J.Levy

Mr. Havighurst, Ladies and Gentlemen:

When I was asked to speak to you this evening on behalf of the doctoral students of the Committee on Human Development, I shrank from the enormity of the task. I pondered long as to what function I could serve here, how best fulfill the heavy obligation to my peers, my teachers, our guests. I was told that the best thing was to be funny—as though ...

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