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Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing's role in management; how managers develop product and brands; how they understand their consumers; and how corporate and academic researchers investigate marketplace concerns. Brands, Consumers, Symbols and Research is a comprehensive collection of Sidney J Levy's essays and studies of marketing.

A Rejoinder: Toward a Broader Concept of Marketing's Role in Social Order
A rejoinder: Toward a broader concept of marketing's role in social order
Sidney J.Levy
PhilipKotler

It strikes us that the article by Laczniak and Michie (1979) is a welter of misunderstandings and fears concerning the nature of social order, science, and marketing; and a somewhat astonishing approach to criticism of the broadened concept of marketing. We will respond to a few of the main issues raised there.

First, let us take up the central thrust of the article that distinguishes it from their repetition of the usual criticisms of the broadened concept: “the importance of social order in society” and its significant relation to language. No doubt language is important for social order, and for most anything ...

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