Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing's role in management; how managers develop product and brands; how they understand their consumers; and how corporate and academic researchers investigate marketplace concerns. Brands, Consumers, Symbols and Research is a comprehensive collection of Sidney J Levy's essays and studies of marketing.
Part VI: Qualitative Methods of Marketing Study
Qualitative Research (The Dartnell Marketing Manager's Handbook, 1994)
Motivation Research (Community Organizing, 1987)
Thematic Assessment of Executives (California Management Review, 1963)
New Dimension in Consumer Analysis (Harvard Business Review, 1963)
Focus Groups: Mixed Blessing (Speech, the Bank Marketing Association Conference, 1973)
Musings of a Researcher: The Human Side of Interviewing (Speech, Marketing Research Association, 1975)
Hunger and Work in a Civilized Tribe (American Behavioral Scientist, 1978)
Interpreting Consumer Mythology: A Structural Approach to Consumer Behavior (Journal of Marketing, 1981)
Dreams, Fairy Tales, Animals, and Cars (Psychology and Marketing, 1985)
Marketing Research as a Dialogue (The Frontier of Research in the Consumer Interest, 1988)
Autodriving: A Photoelicitation Technique (Journal of Consumer Research, 1991)
Dennis Rook: In “Stalking the Amphisbaena” Sid Levy jokes about observing a revival of ...