Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing's role in management; how managers develop product and brands; how they understand their consumers; and how corporate and academic researchers investigate marketplace concerns. Brands, Consumers, Symbols and Research is a comprehensive collection of Sidney J Levy's essays and studies of marketing.
Part II: Marketing
Broadening the Concept of Marketing (Journal of Marketing, 1969)
Cigarette Smoking and the Public Interest (Business Horizons, 1963)
What Kind of Corporate Objectives? (Journal of Marketing, 1966)
Beyond Marketing: The Furthering Concept (California Management Review, 1969)
Demarketing, Yes, Demarketing (Harvard Business Review, 1971)
Marketing and Aesthetics (Combined Proceedings, American Marketing Association, 1974)
Marcology 101, or the Domain of Marketing (Proceedings, American Marketing Association, 1976)
A Rejoinder: Toward a Broader Concept of Marketing's Role in Social Order (Journal of the Academy of Marketing Science, 1979)
The Heart of Quality Service (International Institute on Marketing Meaning, 1989)
Absolute Ethics, Relatively Speaking (Journal of Public Policy & Marketing, 1993)
Dennis Rook: Marketing practitioners and scholars often differ in how they see things. Yet, one area of general agreement is an almost normative belief about the broad ...