Sidney J Levy is an internationally recognized writer whose ideas began to influence marketing executives in the late 1940s. They continue to impact today on: how we think about marketing's role in management; how managers develop product and brands; how they understand their consumers; and how corporate and academic researchers investigate marketplace concerns. Brands, Consumers, Symbols and Research is a comprehensive collection of Sidney J Levy's essays and studies of marketing.

Consumer Analyses and Observations
Consumer analyses and observations

Constructing Consumer Behavior: A Grand Template (Presidential

Address, Association for Consumer Research, 1991).

The Cake Eaters (Speech, Association of Canadian Advertisers, 1957)

Looking at the Ladies, Lately (Art Direction, 1960)

Phases in Changing Interpersonal Relations (Merrill-Palmer Quarterly 1962)

Social Class and Consumer Behavior (On Knowing the Consumer, 1966)

Psychosocial Reactions to the Abundant Society (Speech, Allied Social Science Associations, 1967)

The Discretionary Society (Manuscript, 1970)

Emotional Reactions to the Cutting of Trees (Speech, Southern Forest Products Association, 1973)

Consumer Behavior in the United States (Speech, Nikkei Institute, 1977)

Arts Consumers and Aesthetic Attributes (Marketing the Arts, 1980)

Social Division and Aesthetic Specialization: The Middle Class and

Musical Events (Symbolic Consumer Behavior, 1980)

Psychosocial Themes in Consumer Grooming Rituals (Advances in Consumer Research, 1983)

Synchrony and Diachrony in Product Perceptions (Proceedings, Association ...

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