Based on original research, this book draws on the author's personal observations and extensive discussions with film makers, media professionals and market players. It is backed by data from a variety of surveys, audit studies and annual reports. Derek Bose uses these sources to arrive at conclusions that place the issue of media convergence in the framework of film development.

Rise of Consuming Classes

Rise of consuming classes

Whatever may be said about government controls, one fact remains eminently clear—India is currently at the cusp of an unprecedented media boom. With newer content providers showing up every other day, there can be no stopping the nation from emerging as a leading global player for promoting the exchange of ...

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