Based on original research, this book draws on the author's personal observations and extensive discussions with film makers, media professionals and market players. It is backed by data from a variety of surveys, audit studies and annual reports. Derek Bose uses these sources to arrive at conclusions that place the issue of media convergence in the framework of film development.

Let the Music Play on

Let the music play on

Bollywood is unique inasmuch as it is the only film industry in the world that makes such an elaborate song and dance of its music. No mainstream Hindi film is complete without a minimum of six songs, accompanied by the customary running around trees and bushes, the heroine in white drenched to the bone, marriage ...

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