Based on original research, this book draws on the author's personal observations and extensive discussions with film makers, media professionals and market players. It is backed by data from a variety of surveys, audit studies and annual reports. Derek Bose uses these sources to arrive at conclusions that place the issue of media convergence in the framework of film development.

Riding the Air Waves

Riding the air waves

After video comes television and radio—cinema's next closest cousins. Let's take radio first, the older of the two. Radio arrived in India as AM, or amplitude modulation, broadcasting in 1923, a good 12 years before All India Radio (AIR) came up. In between, there used to be what were known as ‘radio broadcast clubs’ ...

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