Based on original research, this book draws on the author's personal observations and extensive discussions with film makers, media professionals and market players. It is backed by data from a variety of surveys, audit studies and annual reports. Derek Bose uses these sources to arrive at conclusions that place the issue of media convergence in the framework of film development.

Distribution is God

Distribution is god

If content is king, distribution is god. So it must be said of the movie business. No matter what a film is about or how it might eventually look on screen, if it has not been marketed well, all is wasted and you will inevitably be left with a turkey in your hands. And no matter what anybody might have ...

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