Based on original research, this book draws on the author's personal observations and extensive discussions with film makers, media professionals and market players. It is backed by data from a variety of surveys, audit studies and annual reports. Derek Bose uses these sources to arrive at conclusions that place the issue of media convergence in the framework of film development.

One Size Fits All

One size fits all

Which was the last jubilee hit you saw after Sholay in 1975? The closest comparable blockbuster that I can think of is Aditya Chopra's Dilwale Dulhaniya Le Jayenge, made in 1995. In the intervening years there were some mega-hits like Prakash Mehra's Muqaddar Ka Sikandar (1978), Raj Kapoor's Ram Teri Ganga Maili (1985), Sooraj ...

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