Summary
Contents
Subject index
Based on original research, this book draws on the author's personal observations and extensive discussions with film makers, media professionals and market players. It is backed by data from a variety of surveys, audit studies and annual reports. Derek Bose uses these sources to arrive at conclusions that place the issue of media convergence in the framework of film development.
Back to the Future
Back to the Future
In the new emerging global entertainment order, it is ‘advantage India’ at present. Whichever way you see it, Indian cinema and, more specifically, Bollywood films stand the best chance in challenging Hollywood's hegemony in the movie making world. In terms of numbers, mass appeal, technical finesse and ...
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