Brand Bollywood: A New Global Entertainment Order

Brand Bollywood: A New Global Entertainment Order

  • Summary
  • Contents
  • Subject index

Based on original research, this book draws on the author's personal observations and extensive discussions with film makers, media professionals and market players. It is backed by data from a variety of surveys, audit studies and annual reports. Derek Bose uses these sources to arrive at conclusions that place the issue of media convergence in the framework of film development.

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