Ian Lennie's topical and practical text relates everyday management practice to contemporary management theories. This book discusses the impact of postmodern and constructionist thought on the traditional framework for understanding the behaviour of managers. By examining the importance of language, aesthetics, ethics and the individual psyche, this innovative book gives management students a new framework for understanding and applying management techniques in a complex environment. This book will give students a sense of the practical relevance of contemporary theory and will offer managers a radically different way of perceiving thier enterprise ad evaluating iots effectiveness.
Chapter 5: Managing and Order
Managing and Order
In the last chapter, I examined the metaphorical character of managing. Metaphor requires an embodied openness that allows previously disparate elements to form new wholes. The manager in our last example allows her body to read the space in which she works. In fact, she reads this space as a text if we take Barthes’ characterization of text as not ‘a line of words, releasing a single “theological” meaning, the intention of a God-Author’ (1986: 52), but:
the simultaneous multiplicity of meanings, of points of view, of structures, a space extended outside the laws which prescribe contradiction (Text is the very postulation of such a space). (ibid.: 42)
In reading her workplace, she does not scan it to release a single meaning. ...