Focusing on universal public health issues, this book explores what can be done and what the future holds. It introduces students and practitioners to behavior -change theories and applications. It details experiences of successful programs for the prevention and control of the world's biggest killers: malnutrition; respiratory infections; diarrhea; HIV//AIDS; and health problems arising from tobacco consumption and lack of access to family planning. The book explores health communication and social marketing strategies, learning theory, media advocacy, and community development. These behavior-change strategies are presented in terms of how the theory relates specifically to a particular health or disease issue.

Taking on the Wheel of Disease: Health Behavior Change in the 21st Century

Taking on the wheel of disease: Health behavior change in the 21st century

Are we winning or losing? Without a doubt, considerable success has been realized in vaccine-preventable diseases, most notably with the eradication of smallpox and the near-elimination of polio. Oral rehydration, where systematically and universally applied, has done much to reduce mortality due to diarrhea. Whether a precursor to or product of the social advancement of women, family-planning efforts have reduced wasteful fertility and improved local and national economies. A spottier track record exists relative to the promotion of adequate nutrition and vector control. Nevertheless, innovations in health communications, contingency management, and community self-control have shown much promise. The suffering caused ...

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