Focusing on universal public health issues, this book explores what can be done and what the future holds. It introduces students and practitioners to behavior -change theories and applications. It details experiences of successful programs for the prevention and control of the world's biggest killers: malnutrition; respiratory infections; diarrhea; HIV//AIDS; and health problems arising from tobacco consumption and lack of access to family planning. The book explores health communication and social marketing strategies, learning theory, media advocacy, and community development. These behavior-change strategies are presented in terms of how the theory relates specifically to a particular health or disease issue.

Tobacco Control

Tobacco control

The tobacco epidemic has taken many ironic turns in its deadly 500-year journey across the public health landscape. When Columbus first set foot in the New World, many members of his crew saw natives smoking crudely rolled tobacco or pipes made from plant material. Columbus later reported this substance to be a favorite of Indian medicine men, as tobacco smoke produced visions and gave the Indians powers to predict the future (Cortes & Elder, 2000). The Spanish missionary Romano Pane sent Emperor Carlos V tobacco seeds in 1518, which resulted in the first cultivation of tobacco in Europe. Although tobacco was suppressed by the Inquisition (as only Satan would confer on humans the ability to blow smoke from their mouths), the substance ...

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