Focusing on universal public health issues, this book explores what can be done and what the future holds. It introduces students and practitioners to behavior -change theories and applications. It details experiences of successful programs for the prevention and control of the world's biggest killers: malnutrition; respiratory infections; diarrhea; HIV//AIDS; and health problems arising from tobacco consumption and lack of access to family planning. The book explores health communication and social marketing strategies, learning theory, media advocacy, and community development. These behavior-change strategies are presented in terms of how the theory relates specifically to a particular health or disease issue.

Infectious Diseases

Infectious diseases

Emerging and re-emerging infectious diseases have received ample media coverage the past few years. AIDS, Lyme disease, Ebola, hantavirus, and drug-resistant strains of tuberculosis have raised the specter of uncontrollable international epidemics. Yet biological and epidemiological studies of these diseases have, at times, overlooked the critical role of social and behavioral factors in the spread and control of infectious diseases. For example, destruction of natural habitats and their replacement with golf courses contributes greatly to the spread of Lyme disease, whereas agricultural and other economic development has provided fertile opportunities for other microbes. Conversely, malaria, today considered a “tropical disease,” was a major killer of Americans until the last century, with a reach as far north as the Ohio River Valley (Farmer, ...

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