• Summary
  • Contents
  • Subject index

How to use coaching strategies to lead change in any organization

Be a CHANGEMASTER is a practical guide for school and district leaders that provides 12 strategies for overcoming resistance to change. Unlike more theoretical books, this text shows how to adopt a coaching style of leadership as a systemic change strategy.

Numerous examples demonstrate how the strategies used in this book have led to transformational change. These success stories are drawn from the work of professionally certified coaches. Components include; Challenging assumptions to prevent them from becoming reality; Developing a higher purpose to foster happiness and ensure a positive legacy; Confronting negativity by reframing and cultivating optimism; Gathering a group to aggregate energy, creativity, and encouragement; Using imagery and visualization techniques to improve performance; Focusing on the future to overcome the errors of the past and challenges of the present

Coaching is the proven change process, and leaders everywhere need to master the skills and strategies coaches use to transform their organizations efficiently and effectively. This book helps turn executives, managers, and team leaders into motivators and their organizations into winners.


When I had almost completed writing this book, my friend Gary talked with me about being ready for change in his life, particularly with a budding relationship. I shared the first few strategies with him. A few days later, I was excited to learn how they helped him notice and persist through his Assumptions and Limiting Thoughts that otherwise might have ended the relationship before it had a chance to blossom. His approach, communication, and hope for the future changed as he felt equipped with a new outlook, thoughts, and strategies to propel him forward. I hope yours will too.

After I went through my own personal quest to make some professional and personal changes and become a certified professional coach, I wanted to find ...

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