• Summary
  • Contents
  • Subject index

How to use coaching strategies to lead change in any organization

Be a CHANGEMASTER is a practical guide for school and district leaders that provides 12 strategies for overcoming resistance to change. Unlike more theoretical books, this text shows how to adopt a coaching style of leadership as a systemic change strategy.

Numerous examples demonstrate how the strategies used in this book have led to transformational change. These success stories are drawn from the work of professionally certified coaches. Components include; Challenging assumptions to prevent them from becoming reality; Developing a higher purpose to foster happiness and ensure a positive legacy; Confronting negativity by reframing and cultivating optimism; Gathering a group to aggregate energy, creativity, and encouragement; Using imagery and visualization techniques to improve performance; Focusing on the future to overcome the errors of the past and challenges of the present

Coaching is the proven change process, and leaders everywhere need to master the skills and strategies coaches use to transform their organizations efficiently and effectively. This book helps turn executives, managers, and team leaders into motivators and their organizations into winners.


When we are no longer able to change a situation, we are challenged to change ourselves.

Victor Frankl, Holocaust survivor

Last year I was contacted by the Upper Canada District School Board to help Learning Resource Coaches and other staff and district leaders develop their coaching skills. A few months later, Tim Mills, system principal, noticed some initial and immediate changes: better communication among the leadership team and reduced stress from letting go of the (former) need to know the answers; people were asking better questions and listening at a deeper level. The district is the broadest implementation of professional coaching skills I know of. Staff members used the strategies described in this book after learning how to develop a coaching mind-set and implementing professional coaching ...

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