• Summary
  • Contents
  • Subject index

Audiences are problematic and the study of audiences has represented a key site of activity in the social sciences and humanities. Offering a timely review of the past 50 years of theoretical and methodological debate Audiences argues the case for a paradigmatic shift in audience research. This shift, argue the authors, is necessitated by the emergence of the `diffused audience'. Audience experience can no longer be simply classified as `simple' or `mass', for in modern advanced capitalist societies, people are members of an audience all the time. Being a member of an audience is no longer an exceptional event, nor even an everyday event, rather it is constitutive of everyday life. This book offers an invaluable rev

Imagination and Resources
Imagination and resources

In the last chapter we argued that there is a circuit of spectacle and narcissism (the circuit of S–N–S), the nodes on this circuit being performances of one kind or another. If, increasingly, the world is conceived as spectacle, then so are the people within it. People see others as performers and come to see themselves as performers. Everyone acts as if they are performers for an audience yet they are also an audience for others. There is therefore a continuous flow of events, experience and perceptions round the spectacle/narcissism circuit. This flow requires a certain energy to drive it and the people involved have to have the resources necessary continually to renew the processes of spectacle and narcissism. In ...

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