• Summary
  • Contents
  • Subject index

Audience-Citizens: The Media, Public Knowledge, and Interpretive Practice explores media and democracy from the audience perspective and provides a unique conceptual framework for the analysis of audiences, consumption and citizenship. The author develops a fresh approach towards the examination of media and politics in contemporary India and in the developing world. Though several audience studies have demonstrated links between interpretive practice and audience's socio-cultural contexts, there is little available literature on how these are related. This book explores how sociological and cultural factors affect interpretations of mediated knowledge. Using concepts from contemporary hermeneutics-in particular Gadamer-it examines the notion that understanding is irretrievably linked to the interpreter's socio-cultural positioning. The book also borrows Schultz's conceptual framework to explain the influence of socio-cultural factors on the capacity for understanding. On a micro level, the author focuses on the evaluation and interpretation of non-fiction programs by different audience groups in India. He explores the links between socio-cultural positioning of audiences, inequality of access to symbolic resources and cultural capital, and interpretation of television genres,all of which are crucial for dialogue and debate in a democracy.

Making Connections: Media Audiences and Cultural Citizenship
Making connections: Media audiences and cultural citizenship

We will not cease from exploration

And the end of all our exploring

Will be to arrive where we started

And know the place for the first time.

T. S. Eliot, Four Quartets

In this chapter I attempt to bring together the theoretical arguments presented in the earlier part of the book with the analysis of my data in an effort to ...

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