• Summary
  • Contents
  • Subject index

This book is designed to help entrepreneurs understand how to obtain funding from an investor for the creation or development of a new business venture. It discusses how to evaluate a business concept from an investor's perspective before moving onto an examination of the practical issues involved, such as writing a compelling business plan and making a convincing presentation.

Summary and Conclusions
Summary and conclusions

This book is designed to help entrepreneurs better prepare and present themselves to investors for the purpose of raising equity capital. It is not a substitute for a book on “how to write a business plan.” Rather, it is complementary to books of that genre.

This book takes the wider view that investors invest in businesses and people, rather than in new products or services. Thus, it takes the perspective that the investor is looking for more than just a good business plan. The investor is looking for a business that is “investor ready” and that corresponds with the investor's own preferences for location and industry as well as one that seems to promise a lucrative investment possibility.

“Investor readiness” means the ...

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