• Summary
  • Contents
  • Subject index

This book is designed to help entrepreneurs understand how to obtain funding from an investor for the creation or development of a new business venture. It discusses how to evaluate a business concept from an investor's perspective before moving onto an examination of the practical issues involved, such as writing a compelling business plan and making a convincing presentation.

Successfully Presenting and Defending Your Business Plan
Successfully presenting and defending your business plan

As detailed in Chapter 5, it is useful to structure your communication process to the investor in a systematic, three-stage process. First (perhaps following a brief telephone conversation about the new venture), the potential investor reads your business plan. Second, if the investor is sufficiently interested, you will be invited to meet with him or her and make a short presentation of yourself and your business concept. Third, this meeting will culminate in a question-and-answer (Q&A) session, when the investor will want to clarify any issues that are not yet clear. In this chapter, we are concerned with the second and third stage—the successful presentation and defense of your business plan.

In Chapter ...

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