• Summary
  • Contents
  • Subject index

This book is designed to help entrepreneurs understand how to obtain funding from an investor for the creation or development of a new business venture. It discusses how to evaluate a business concept from an investor's perspective before moving onto an examination of the practical issues involved, such as writing a compelling business plan and making a convincing presentation.

Write a Compelling Business Plan
Write a compelling business plan

There are many books devoted to the topic of “how to write a business plan” and this is not one of them. As noted in the Introduction, this book has a wider purpose, namely, how to best present your business to an investor to raise venture funding. Accordingly, in this chapter the emphasis is not on what material should be in the business plan but, rather, on the effective presentation of that material.

The first substantial contact the investor has with the entrepreneur and the new venture is through the written business plan. If the business plan fails to gain investor excitement, the entrepreneur is unlikely to receive the opportunity to make a presentation or answer any ...

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