• Summary
  • Contents
  • Subject index

This book is designed to help entrepreneurs understand how to obtain funding from an investor for the creation or development of a new business venture. It discusses how to evaluate a business concept from an investor's perspective before moving onto an examination of the practical issues involved, such as writing a compelling business plan and making a convincing presentation.

The Three-Stage Communication Strategy
The three-stage communication strategy

Brent O'Meara leaned back on his chair, placed his feet on the desk, and reflected on his good luck. He had just received the patent for a nonintrusive method of dissolving blood embolisms. Yet Brent realized that a brilliant invention, and even a patent, was useless without the money to develop, test, and then market the product. What he needed now was a strategy for communicating his excitement about the viability of the new venture, and the competence of the team that he had assembled, to potential investors. This communication exercise for entrepreneurs seeking equity capital is critical.

We propose a three-stage approach to this communication process. The first stage is the written business plan, which the investor will, ...

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