• Summary
  • Contents
  • Subject index

This book is designed to help entrepreneurs understand how to obtain funding from an investor for the creation or development of a new business venture. It discusses how to evaluate a business concept from an investor's perspective before moving onto an examination of the practical issues involved, such as writing a compelling business plan and making a convincing presentation.

Evaluate the Managers from the Investor's Perspective
Evaluate the managers from the investor's perspective

The eToys is a premier internet toy store that offers over 1,000 products over the World Wide Web (found at http://www.eToys.com). The eToys successfully raised financing from private investors in September 1997 and launched onto the market later that month. The founders of eToys are Toby Lenk, formerly corporate vice-president in strategic planning at the Walt Disney Company and Mr. Bill Gross, founder of Knowledge Adventure (a children's software company) and chairman of idealab! (an internet start-up incubator).1 From the limited but impressive information provided here about the credentials of the founders, the reader will not be surprised that they were able to raise the funds necessary for initial launch.

Investors almost invariably ...

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