• Summary
  • Contents
  • Subject index

This book is designed to help entrepreneurs understand how to obtain funding from an investor for the creation or development of a new business venture. It discusses how to evaluate a business concept from an investor's perspective before moving onto an examination of the practical issues involved, such as writing a compelling business plan and making a convincing presentation.

Evaluate the Business from the Investor's Perspective
Evaluate the business from the investor's perspective

In the preceding chapters, we discussed the sources of possible funding for a new venture and the importance of “getting your house in order” in terms of equity allocation and the expected roles of owners and managers. Before we discuss the means of communicating the business to an investor we need to be aware of what investors will be looking for when they evaluate potential investments.

Understanding what investors are looking for will help the entrepreneur better describe the new venture in terms of what the investor would see as strengths of the venture and, at the same time, deemphasize those aspects that the investor may see as weaknesses. This chapter provides advice ...

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