• Summary
  • Contents
  • Subject index

Argumentative and Aggressive Communication: Theory, Research, and Application is the first text to describe the development, history, research, and application efforts on the communication traits of argumentativeness and verbal aggressiveness. Authors Andrew S. Rancer and Theodore A. Avtgis include a collection of nine widely used reliable and valid instruments which the reader, the researcher, and the practitioner can use for diagnostic and research purposes.

Argumentative and Aggressive Communication in Persuasion and Social Influence Situations
Argumentative and aggressive communication in persuasion and social influence situations

Arguably, many if not most communication interactions involve some type of persuasion. Whether asking your parents if you can borrow the car, asking the boss for a raise, trying to close a sale, persuading a professor to allow you into a course that is closed, convincing your doctor that your upper respiratory distress is severe enough to warrant prescribing an antibiotic drug, or convincing a relational partner that you are worthy of a long-term commitment, the persuasive dimension is ubiquitous in human communication.

It seems apparent, then, that being a competent communicator involves the ability to engage in successful persuasive efforts. Competence in persuasion is considered an ...

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